Fellow human Emily Bett Rickards discovered matcha while searching for an alternative to coffee. She went from consuming six black cold brews a day to quitting cold turkey. Coffee wasn’t just a problem—it was a deeply ingrained habit. After 10 or even 20 years of mindlessly reaching for her dark brew, she faced high cortisol levels, breakouts, and a feeling that life was slipping away.
When Emily first sipped homemade matcha, she was captivated—not just by the green elixir she whisked herself, but by the self-reflection it inspired. This was a wake-up call that gently guided her into a new chapter of life and matcha appreciation.
Legend has it (and it’s backed by actual documentation) that Emily has been seen whisking matcha on set, in a plane’s aisle seat, in the middle of a no-reception forest, and even while surfing.
Emily has tasted almost every matcha on the face of the earth to find the three that Paradise offers today. It was crucial to her that they be organic and sourced directly from Japan. More than that, each matcha is selected to help you fully engage with the life you’re living and the world around you, rather than merely rushing through it.
That’s the goal of Paradise: to be present, to choose joy, and to savor exceptional matcha.